In the advent of new media technologies, we have begun to
see a shift in the way we, as a society, absorb and interact with various
cultural elements. Sub-cultures and niche groups that flourished in pockets, in
different areas of the world, are now able to mobilize with the use of the
internet and other connector tools. In a very short period, we have been able
to see shifts in the amount of people who adopt cultural trends and how quickly
the obscure becomes mainstream. As a
fashion blogger, I have witnessed the mass adoption of clothing trends occur
more quickly than in years past. As an African-American blogger, it is even
more jarring to see these trends adopted by other black people, as that was not
the norm merely 3-4 years ago. It can be said that without the internet this
appropriation would be slower and not as widespread.
With this apparent evolution of “style awareness”, it is
important that the fashion world (from designers, to retailers, to magazines) realize
that our presence now means acknowledgement. Black cool hunters are now able
to more frequently look to others who look like them, are shaped like them, etc
to inspire their fashion choices. The relevance of our opinion has now
increased and our sway will grow as well. Investing in properties developed by
us is an important step and continuing to foster relationships are key in
ensuring that your brand is relevant across a wide demographic.
No comments:
Post a Comment